SCORE of Southeastern Connecticut Appoints Digital Marketing Veteran
Anne Driscoll to Workshop Chair
Old Saybrook, Connecticut - SCORE SECT is excited to announce the appointment of volunteer Anne Driscoll to the role of Chapter Workshop Chair. In this role Anne will be responsible for the planning and implementation of SCORE’s Workshop Program that is conducted throughout the year in Southeastern Connecticut.
SCORE conducted over 45 workshops last year in southeastern Connecticut, all intended to help entrepreneurs start, grow and thrive as businesses. Workshop topics included “How to Build a Simple Business Plan”, “Social Media 101 for Small Business”, “Branding Fundamentals for Small Business”, and “How to Create a Simple Website”, to name a few.
“We are thrilled to have someone of Anne’s experience in this role,” says Margo Weitekamp, Chapter Chair of SCORE SECT. “She has big shoes to fill following on the success of outgoing Chairs, Bill Ward and Ward Feirer,” she added. “Anne’s experience in building new age businesses in the digital sphere is particularly appealing to us, as it will help SCORE better serve its clients.”
Driscoll, a native of Westerly RI, has already put her mark on the Workshop program with the planned February launch of the Simple Steps for Starting Your Business Small Business Workshop Series (see separate press release included). In addition, she is in the midst of conducting a survey among SCORE clients regionally to ensure their needs are being met. “It’s all about relevancy, and keeping pace with the constantly changing market we live in,” Driscoll commented. “I’m thrilled to be supporting SCORE; they are an organization that impacts businesses and business owners in a meaningful way, and I’m proud to be part of this,” Driscoll concluded.
About Anne Driscoll: Over the past 20 years, Anne has worked in General Management and Marketing with companies such as Victoria's Secret, Guitar Center, and Filene's Department Store, as well as smaller mid-sized companies and start-ups, to build financially sound integrated and omni-channel marketing campaigns. Her work over the last decade has focused specifically on digital marketing and the business of e-commerce, building and creating online brands, and developing business and marketing plans for large and small companies, including the optimization of programs in Search Engine marketing, Adwords and SEM management, analytics, email marketing, affiliates, Amazon and other marketplaces. She holds a BA from Trinity College in Hartford, CT and an MBA in Marketing and General Management from Northeastern University in Boston, Mass. She returned to her native Westerly in 2017 and currently runs a digital marketing and business consultancy, The Greatly Agency.
About SCORE: SCORE is a nonprofit association that offers free and confidential advice on starting your own business or improving and growing your existing small business. All 40 counselors in Southeast Connecticut are volunteers, receive no compensation, and are working or retired business owners, executives, and managers. SCORE’s nine counseling sites in Southeast Connecticut include Guilford, Madison, Mystic, New London, Old Saybrook, Essex, Waterford, Middletown, and Norwich. For more information on upcoming free workshops and how to schedule a free mentoring session with our counselors, visit sect.score.org.